10 graphic design trends you should be using in 2024
Written by Hannah O’Toole
Just like social media trends, there are also trends in graphic design. We see trending audio and challenges across many social media channels, but graphic design trends are also important. These trends can include certain colours, symbols and characters that can be crucial in your designs in 2024.
While maintaining design individuality is crucial, incorporating current graphic design trends can have several advantages. Certain design features or elements can influence your audience. Showcasing that your brand is modern, up-to-date and keeping up with your competition can greatly impact the desired results of your design. Certain design trends can be used to communicate your message in a timely and effective way.
The graphic design industry often evolves in tandem with the world of fashion, beauty, and interior design. Jumping on this trend signals to your audience that you are present and engaged with up-and-coming design styles.
Source: Looka
To help you and your marketing team, we have been doing research on the top graphic design trends for 2024, and here are our findings:
1. AI Generative Images
AI-generated images are not new, but they have advanced greatly, particularly in the last couple of years, transforming the graphic design landscape.
Using Imagen on Canva, we asked for ‘An image of a purple deckchair on a beach’, and it generated the following:
Then we asked for an umbrella and a sunny sky to be added, and it generated the following:
Not only can they create greater efficiency when it comes to resizing or changing styles, but they can also be a great tool for brainstorming.
2. Geometry
In 2024, we see the use of geometric shapes back on the rise. Geometric shapes are classic and timeless, and according to exploding topics, another reason they are trending is that they are the first shapes we learn as children and are often associated with familiarity and approachability. As consumer demand for transparency increases, geometric shapes are a great way to convey this message through elements and symbols.
3. Nostalgia
Nostalgic designs are making a comeback, particularly from the 1960s and 1970s. While the designs themselves are not simple, they bring a level of comfort as they are recognisable and can bring fond memories to the forefront of our minds. Nostalgia designs also bring graphic design back to the basics of a time without tech advancements in AI.
4. 3D Visuals and Fonts
According to Adobe, 3D type, particularly in the form of “bubble text”, is sure to be a trend we’ll see much more of in 2024. 3D visuals can be used to make designs feel playful and joyful.
5. Maximalism
Minimalism had its time, and now it is all about maximalism. Maximalism is an excessive use of shapes, patterns and colours. Maximal designs provide a sensory overload. They demand attention and are sure to catch your audience’s attention.
6. Bold minimalism
Following on from Maximalism as a graphic design trend for 2024, we will also see a lot more bold minimalism in designs in 2024. Bold minimalism is exactly what it says: a minimalist design with striking elements to make a statement.
7. Sustainable look / natural
In an era where we are becoming increasingly environmentally conscious, it is no surprise to learn that sustainable and eco-friendly design styles are being used more in 2024. Using natural colours such as browns and greens and elements such as wood and leaves are great ways to showcase sustainability and being environmentally friendly. Even if your design does not say the words ‘eco’, ‘sustainable’ or ‘environment in the text, these design elements help to portray that message.
8. Hand Drawn / Doodles
In a world where AI dominates, hand-drawn elements such as doodles or characters can bring authenticity and a personal, human touch to your graphic design in 2024. Doodles are also more friendly and less intimidating; we will see them used more this year.
9. Vibrant colours
In previous years, we have seen more use of neutral colours such as whites and beiges, but now there is a shift towards more vibrant and bold colours and, in some cases, even clashing colours being used together. These can help your design stand out in a noisy world, create excitement, and be more engaging.
10. Inclusive Visuals
Finally, you may have noticed that more inclusive visuals have been added to designs recently. Across the world, we have seen a greater shift in responsibility to reflect the true diversity of the world around us, and graphic design is no different.
To Sum Up
Graphic design trends in 2024 are not to be ignored, particularly if you want your designs to have an impact. However, it is still important to stay true to your brand identity and use these trends where appropriate.
Whether you are looking for digital or print designs, we can help! We have helped hundreds of businesses across Kent to showcase their brand through social media templates, business cards, brochures, vouchers and more.
Check out our graphic design work:
