1: Instagram Is Now Testing An Auto-Scroll Option
Instagram is testing a new auto-scroll option. This feature could make it even easier to consume the content served by the app.
Some users now have an “Auto scroll” toggle in their post settings. When activated, it automatically scrolls through your main feed, removing the need to swipe to the next update.
Sound familiar? Many other platforms already have this feature, including Instagram, where you can already auto-scroll when viewing reels.
Source – HERE
2: You Can Now View At What Point Your Instagram Carousel Was Liked.
Instagram is testing a new analytics feature that could change how we analyse carousel posts. This update shows which specific picture in your carousel your post was liked on.
While a like on the first slide might be a general vote of confidence for the post, a significantly higher like count on a specific image deeper in the carousel could point to a more engaging or popular photo. This data could offer insights into helping you understand what resonates most with your audience, allowing you to refine your content strategy.
Source – HERE
3: Meta is Cracking Down on Unoriginal Content
It’s time to watch exactly what you share on Facebook, as Meta has recently revealed it is undergoing a significant shift to favour originality.
Facebook is now penalising content thieves by labelling copied videos to ensure the original creator gets the views. Facebook will now add a label which links to the original post. Repeat offenders could have seen their views drastically reduced or, in extreme cases, lose out on monetisation features.
This change is a win for creators and a strong signal from Meta that authenticity and originality are now more important than ever.
Source – HERE
4: The ‘Wait and See’ Mindset Is Becoming Common As Confidence Falls. What Does This Mean For Marketers?
With consumer confidence at a low and a cautious wait-and-see mindset prevailing, marketers are facing a new challenge. According to GfK Consumer Insights Director Neil Bellamy, the key is to focus on value, pricing, innovation, and differentiation to reassure risk-averse consumers.
Bellamy notes that it’s more important than ever to demonstrate the value of your products. This isn’t just about price; consumers are increasingly looking to buy products that are locally made, especially in the current climate.
Innovation and differentiation are also crucial at this time, helping your brand stand out and demonstrate its unique value. A solid pricing strategy, which is transparent and fair, will be essential to connect with today’s cautious consumer.
Source – HERE
5: LinkedIn’s Updates On Hashtags
The days of relying heavily on hashtags to boost your LinkedIn content could be over.
According to LinkedIn’s Senior Director of Product Management, Rohan Jobanputra, the platform’s text detection and matching models have become so advanced that they now have a much better understanding of what a post is about, even without the use of hashtags.
While hashtags can still be helpful for users who are purposefully searching for specific trends, they no longer serve the same purpose. This change means that relevant content (within your text) is more important than ever for success on the platform. However, as they cause no harm to your content, we still recommend adding 4-5 key hashtags that highlight the key topics within your post.
Source – HERE
