In the world of marketing, there’s a lot of jargon to understand, so to help, here is the A-Z guide of marketing terms which may help you next time you are talking to your marketing team:
Affiliate Marketing – Affiliate marketing is an online marketing strategy where a retailer rewards external websites or influencers for driving traffic or sales through referrals.
Backlinks – A backlink is a link on one web page that directs users to another website.
CTR (Click-through rate) – Click-through rate (CTR) is the percentage of people who clicked your ad out of all the people who saw it.
Direct marketing – Direct marketing connects businesses directly with potential customers, using tools like email, phone calls, and texts to build brand awareness and drive interest.
Earned media – Earned media is unpaid content about a person or organisation generated by external sources like media outlets and publications.
Freemium – Freemium is a business model offering a free basic version of a product or service, with premium features available for a fee.
Geo-targeting – Geo-targeting delivers ads to consumers based on geographic location, ensuring relevant content reaches the right audience.
Hashtag – A hashtag (#) is a word or phrase preceded by the hash symbol used on social media to categorise content by topic.
Impressions – Social media impressions are the total number of times your content was displayed, including multiple views by the same user.
Javascript – JavaScript is a programming language for creating interactive web pages.
Keyword research – Keyword research identifies and analyses the terms people use when searching online, assessing relevance and competition.
Linkbait – Link baiting creates highly valuable content that naturally attracts backlinks from other websites, boosting search rankings and website authority.
Marketing Mix – The marketing mix is a framework which consists of the 7 P’s: Product, Place, Price, Promotion, People, Processes and Physical Evidence. A balanced, adaptable marketing mix is crucial for business success.
Net Promoter score – NPS measures customer satisfaction and loyalty by gauging their likelihood to recommend a company or its offerings.
Organic Reach – Organic reach is the number of people who see your social media post without paid promotion.
Ppc – PPC (pay-per-click) advertising means advertisers pay a fee each time their ad is clicked, essentially buying website visits.
Quality Score – Google’s Quality Score assesses the quality and relevance of your PPC keywords and ads, influencing your CPC and ad position.
ROAS – ROAS measures how much revenue is generated for every pound spent on advertising: ROAS = Ad Revenue / Ad Cost.
SEO – SEO (Search Engine Optimisation) improves a website’s visibility in search engine results by optimising its technical configuration, content, and link popularity.
Text Ad – Text ads are online advertisements using text to promote products/services, typically linking to a website and appearing in search results, social media, or banners.
Unique Visitors – Unique visitors represent individuals who visit a website at least once within a given timeframe.
Vlog – A video blog is used to share personal perspectives and experiences.
Website Hosting – Website hosting stores website files and applications on a server, making the site accessible online.
X – X, previously known as Twitter, is a microblogging and social networking service.
Youtube Ads – YouTube ads are video, banner, or text ads that promote brands, products, or services on YouTube and partner sites.
Zero-party data – Zero-party data is information customers willingly share with a brand, such as preferences and purchase intention.
