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AI marketing
AEO:
Answer Engine
Optimisation
The way your business can be found is changing. More and more of your target audience are using AI to find services or products similar to your own. This creates new opportunities to be found and necessitates a new approach to website design and structure, content and marketing strategy.
The solution is to adapt your website and online presence, increasing your AI visibility. AEO (answer engine optimisation) describes the techniques and practices that make your website easily consumable by AI platforms.
What is AEO / Answer Engine Optimisation?
Answer engine optimisation (AEO) describes the formatting and structuring of online content so that AI tools, chatbots, voice assistants, and search engines can find it and present the information in direct answers to users. It’s also known as generative engine optimisation (GEO).
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AI Visibility
For AI platforms to find, read and cite your web pages in searches or as part of AI overviews, it is important that your website meets certain criteria. These are some of the basics of how to use AI in marketing as each action determines how visible and trustworthy your content is to AI technology:
- Create clearly labelled and relevant content
- Highlight credibility of content
- Include content that answers questions directly
- Maintain consistency of brand, content and products/services
- Build on solid technical SEO foundations
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Get started today
Can you improve AEO management and AI visibility today? Actually, yes, there are small but practical actions you can implement right now to get started.
- Add an author to your web articles or blogs and link them back to an author page that highlights the expertise and credibility of that individual as an authority voice in your field.
- Create Q&A style content that AI can find and understand with ease.
- Use only original content – for example, avoid copy and pasting product information from the manufacturer’s website.
Of course, this is just the beginning. A comprehensive audit of your website, AI advertising and AI visibility is the next step to truly understanding your current position and potential for the future.
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strategic support
How We Do Marketing can help
At We Do Marketing, we incorporate many AEO principles in everything that we do, supporting AI visibility with any work we perform for clients’ online platforms. We are here to answer questions, offer advice and detect emerging trends.
For those looking to create and implement a structured AEO marketing strategy, we offer dedicated services that build on solid SEO foundations to elevate AI visibility in a tangible way.
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