01 10 2024

Getting Google Ads Results

Google Ads Results

Google Ads and other forms of digital advertising are fantastic marketing tools for so many reasons; however, one key benefit is that you can easily track the return on investment (ROI) in much more detail than other marketing tools, for example, traditional print ads.

Seeing a return on investment (ROI) in business is crucial. As a company director, if you were to invest in a new product i.e. new technology, product concept, branding, packaging, etc., you would want to see a return on your investment in the form of product sales. Investing in marketing should be no different. Tracking ROI on Google Ads can also be known as Return on Ad Spend (ROAS).

If you are considering Google Ads for your business, then it is important to have a clear strategy on what you want to achieve and how you will achieve it.

In this blog, we will explore Google Ads Campaign Strategy, Goals, and Conversions to explain the answer to the question ‘How long will it take to see results from Google Ads?’.

If you are not sure how Google Ads work then check out our previous blog on What are Google Ads?

Let’s get into it…

Google Ad Goals

Google ads are a great way to get your brand in front of your target audience and at the top of Google searches. They will need to be managed and optimised continuously to ensure you are maximising your Google ad campaign to its full potential.

First, you need to identify what ‘seeing results’ means to you. Results can be very different for different businesses and even different campaigns. As part of your overall Google Ad strategy, you will want to set up google ad goals.

There are a number of objectives you can choose from when setting up a campaign, including sales, getting leads, traffic to your website, brand awareness and more.

Having a strategy and goal for what you want to achieve from Google Ads is the first step towards seeing results. If you have a clear plan, you can tailor your campaign objective, ad type, ad text, keywords, target location and more to work towards your goals.

We developed a 6-week Google Ad campaign with the goal of increasing online sales, which was achieved.

John Howe saw an increase in online sales by 80%

Read the full case study.

Google Ad Conversions

Once you set up your Google Ad campaign, it is important to ensure that you have an effective way to measure if your campaign is achieving your goal. Constant measuring and optimising is what is going to make sure that your Google ad campaign is as effective as it can be, keep you ahead of your competition and stop you from wasting valuable marketing budget £££.

This can be done through conversions within your Google Ads account. Some examples of goals and conversions could be:

Goal	KPI / Google Conversion
Sales	Confirmed sales on your website from Google Ads
Leads	Form completions on your website from Google Ads
Web Traffic	Clicks on your Google Ad to your website.
Brand Awareness	Impressions and Clicks on your Google Ad

So, how long will it take to see results from Google ads?

Google Ads needs to go through an approval process from Google. Luckily, this is not a long process, and it typically takes a few hours. Once your ad is live, you can instantly see its performance i.e. number of impressions, clicks, conversions and so on.

There is a big difference between seeing the performance of Google ads vs. receiving the results you want.

If you have a Google Campaign running and you do not see the results you want e.g. you are not receiving leads or getting a lot of clicks, then you may need to look at the quality of your ad, keywords, landing pages and more to determine why.

We have seen so many businesses waste money on Google Ads that are not working for them (before coming to us, of course 😉).

If your ad campaign is fully optimised, targeting the right keywords and the right messaging with an optimal daily budget, then the results may still vary depending on your industry and product/service offering. Some products/services may be a more ‘considered’ purchase and therefore, it may take longer to see leads coming through or confirmed sales.

That is why you should never rely on Google Ads as a single marketing tool. Google Ads campaigns should be utilised as part of a fully integrated marketing strategy along with other marketing tools.

We developed a Google shopping ad campaign alongside an email marketing campaign.

Eyelash Excellence had 45k new visitors to her website in a 6 month period.

Read the full case study.

So, are Google Ads results instant?

There are so many variables that affect the results of a Google Ad campaign. It is important to choose the right goal, conduct keyword research, choose the right ad format, set up conversions and fully optimise the entire campaign before you will start to see results. And remember, it should always be a part of the ‘bigger picture’ marketing strategy.

Check out some of our Google Ad case studies where you helped clients to achieve their desired results from Google Ads: https://idomarketing.co.uk/john-howe/

Written by Hannah O’Toole

Social Media Marketing Manager

Her day-to-day role at We Do Marketing consists of Social Media Management, Content Creation, Campaign Generation and Digital Marketing. She has worked in Marketing for the past 14 years, in many different countries and across a variety of industries. She has gained broad knowledge in all aspects of Marketing, from long term strategy and marketing plan to social media campaigns and content creation.

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Written by
Hannah O’Toole

Social Media Marketing Manager

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11 04 2023

What are Google Ads?

Hannah PPC & Ads

This article explains that Google Ads (formerly Google AdWords) is a paid-advertising platform where advertisers bid on keywords so their clickable ads appear in Google search results, enabling businesses to reach target audiences via pay-per-click (PPC). It highlights how Google Ads gives precise control over budget, targeting (by location, device, audience), and performance tracking—making it measurable and optimisable compared to many traditional ad methods. Finally, it emphasises that success depends on good strategy—choosing the right keywords, monitoring and refining campaigns, and aligning ad goals with business objectives.

As a marketing agency, we often get asked questions like ‘How do I get my business to the top of a Google search?’ or ‘Should I be doing Google Ads?’

In this article, we will be breaking it down and explaining exactly what Google Ads are, how they work, and how to know if you should be using Google Ads as part of your marketing mix.

Google Ads is a paid advertising platform by Google. It is often known as pay-per-click or PPC. To put it simply, it is a digital advertising tool used to help your business reach the top spot in a Google search by paying for it.

PPC advertising is a very effective way of driving relevant traffic to your website who are searching for your products or services online. Essentially PPC means that the advertiser pays for each click they receive on the advert.

There are different types of campaigns you can create within the Google ads platform depending on what your business and marketing goals are. For example, you might want to get sales online, drive traffic to your website, reach a broader audience and increase your brand awareness or drive visitors to your physical store.

What do Google Ads look like?

Paid Google Ads will show at the top of the search results page, and a quick way to identify them is by the ‘Ad’ symbol next to the listing.

How do you know if Google ads would work for your business?

There are two quick checks you can do yourself to see if Google Ads might be worth considering:

1. Are your competitors using Google Ads?

Whether your competitors are using Google Ads or not can form part of your decision whether you should. It is really easy to do; simply head to Google and type in words that your customers would search to find your products/service. The Google search result will show you what ads are running for those words, and you can see if any of the top listings include your competitors.

If your competitors are using Google Ads, this shows that they are willing to bid on those words to get traffic to their site, and you could be losing potential customers to your competitors.

2. Keyword Research

One of the best ways to know if Google ads are right for your business is to do keyword research. This will show you how many times your keywords are being searched for, which can help you to decide whether you will see a return on your investment.

For example, if only 10 people are searching for your keyword per month, then Google Ads might not be worth the time and effort.

Aside from driving traffic to your website and potentially increasing sales, PPC has a wealth of other benefits that could add huge value to your business:

Google Ads can provide your business with a wealth of data on keywords and user behaviour. This information can be used for other marketing efforts like SEO.
PPC ads won’t take long to activate after setting them up, meaning you’re not too late to the competition when it comes to businesses providing similar services. The ROI can be demonstrated very quickly.
Pay Per Click is easily measured and tracked. Our advertising team will be able to see which ads are working well, and those that need optimising.

Take a look at our advertising case studies, and see how our PPC advertising service has benefited other businesses:

John Howe

This third-generation family business wanted to continue to grow the business by launching a strong Christmas campaign to target their customer personas. Our team provided email marketing, PPC management and content creation.

Read more

Are you ready to reap the benefits of PPC?

Our paid search experts will create a bespoke strategy specific to your business and closely monitor the performance, fine-tuning it along the way to get the best results for you. We can help you decide on which keywords will be best and create optimised ads ensuring that you get the best results out of your PPC advertising.

Let’s meet and discuss your marketing goals and see how Google Ads could help you.

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Written by Hannah O’Toole

Social Media Marketing Manager

Get In Touch

Written by
Hannah O’Toole

Social Media Marketing Manager

Get In Touch