SEO

GEO vs SEO – A look into the latest digital strategy

GEO vs SEO – A look into the latest digital strategy

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Written by Joanna Smith

Welcome to the new world of digital strategy – GEO.

Let’s take a look at the latest revelation in search engine technology that we need to be investing in – Generative Engine Optimisation.

What is GEO and how does it work?

If you’re unfamiliar with Generative Engine Optimisation (GEO) this relates to the process in which we boost our online visibility in AI driven search engines. It’s a cutting-edge strategy designed to optimise content specifically for AI platforms such as Chat GPT, Perplexity, Gemini etc. when a user asks about a product, service or area of expertise that you provide.

These engines use highly advanced algorithms to present information to their users in a more contextually relevant way. Therefore, GEO is the marketing tool needed to ensure your content is the answer that these generative engines choose to give to the user.

Generative Engine Optimisation

What are the benefits of GEO?

Used in conjunction with SEO, this new way of optimisation really will propel your brand to the next level of online visibility. Some core benefits being:

  • Wider reach – Optimising your content for AI generative engines will increase your visibility beyond traditional ones like Google, Bing etc. Users are now making the switch to AI platforms and this way, you’ll reach a wider audience.
  • Enhanced User satisfaction – GEO optimises content so AI can provide quick, personalised answers. Not lists of weblinks that may help them but step-by-step guides or how-tos getting directly to the point. Users are provided with the relevant information they asked for, first time around.
  • Competitive advantage – keep ahead of your competition and position yourself as a forward-thinking brand. Credibility and brand authority will also walk hand in hand with this.
  • Future proofing – in the ever-growing AI climate, GEO will keep your brand growing right alongside it

What are the main differences between GEO and SEO?

There are many core similarities between SEO and GEO, but ultimately, the main differences being:

AspectSEOGEO
Output FocusFocuses on achieving higher rankings in search results.Ensures your content is prioritised as the best possible answer in GE-generated responses.
Content FormatEmphasises text-based pages and backlinksRelies on multimedia-led information including images, videos, and interactive media.
Relevance vs OptimisationRewards keyword density.Prioritises context, clarity, and a conversational tone
Generative Engine Optimisation

Here’s what our Web Developer and SEO Guru has to say:

“The way we seek out information changes over time. SEO is what built a foundation of online visibility for millions of websites, and has kept them relevant for a long time. But GEO is the next step. Small and medium sized businesses need to adapt their digital marketing strategies to include AI and GEO so that they don’t risk falling behind.”

Three Actionable Tips to Take Away

1. Speak the language of AI and use simple sentence formats and tone which mimic how people ask and answer questions. Pack out your content with meaningful context and keep it conversational and clear. GEO is all about creating material that AI models can understand.

2. The magic of generative engines is their ability to mix media like images, text and videos to provide the best complete response. If your content does not provide the same- it might not make the cut. Make sure you feature visual aids like infographics and photography and don’t be afraid to include sound bites or podcasts. The more you offer the better.

3. Don’t just prioritise volume. Whilst SEO may favour keyword density, generative engines prioritise relevance. In short, don’t waffle. They’re looking for the best answers with the most clarity. Think about incorporating subheadings, bullet points and summaries to make it easier for AI to understand and index.

Ongoing GEO

We all know the use of AI search engines is on the rise, with Chat GPT boasting nearly 800 million weekly active users. Whilst it is still crucial to remain doing SEO for traditional search visibility, GEO is becoming increasingly important as AI starts to play a major role in how users find information. By adopting GEO strategies, your brand could be positioned in the most innovative and impactful way to millions.

SEO is not to be replaced, rather it should work in tandem with GEO as a complementary strategy that business owners must be aware of and start to implement in order to boost their digital position and stay on top in this developing AI climate.

Lead the way. Don’t fall behind.

Written by Joanna Smith

Marketing Administration Assistant

Joanna is the appointed admin queen! She loves being able to get stuck into tasks, big or small, to produce the best possible outcomes for our clients and for her team.

She works closely with Lydia, absolutely hates an untidy email inbox and will always say yes to another cup of tea.

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Written by
Joanna Smith

Marketing Administration Assistant

Joanna is the appointed admin queen! She loves being able to get stuck into tasks, big or small, to produce the best possible outcomes for our clients and for her team. She works closely with Lydia, absolutely hates an untidy email inbox and will always say yes to another cup of tea.

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Is ChatGPT an effective SEO tool?

Is ChatGPT an effective SEO tool?

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Written by Denham Thompson

This article argues that ChatGPT can be a useful assistant for SEO tasks such as generating blog ideas, meta descriptions, and draft content, helping save time and boost efficiency. However, it emphasises that ChatGPT cannot replace human strategy, deep keyword research, link-building or domain authority, those remain critical to organic search success. Ultimately, when used alongside human expertise and traditional SEO tools, ChatGPT has value, but diminishing returns if used alone.

Creating Content with ChatGPT

At We Do Marketing we set out to research how well ChatGPT performs in terms of SEO compared to our own content writing. 

We first researched a keyword/topic that was fairly competitive, but still achievable to some degree. We chose our articles to be centred on the 7 Ps of marketing, which is a popular subject across the web, within the marketing industry. To make things fair, we decided that the word count of each article should be the same, and metadata should contain the same amount of keywords and keyword variants.

2024 web design trends

We prompted ChatGPT to “write a 700 word article summarising the 7 ps of marketing”. Out of the 700 words we wanted, ChatGPT wrote an article with 553 words. We then generated some metadata to fill in the title and description of the article. The only human input included were the images present on the blog post.

Afterwards we planned and drafted our own article, including the same word count and the same amount of images.

Here are the two results:

Human: The 7 Ps of Marketing

AI: The 7 Ps of Marketing: A Comprehensive Guide to Building a Successful Strategy

Once both articles were published we submitted their links through Google Search Console in order for search engines to crawl these pages and index them on the web.

SEO Performance: Human V ChatGPT

After a few months of these new articles being made live, we decided to see if either of them had any progress in terms of their SEO rankings.

Using an online SEO tool we could determine that the article written and optimised by ourselves were ranking for 3 keywords related to the article:

  • “7 ps” (which has a monthly search volume of 3,600) ranks at 59
  • “Marketing ps” (which has a monthly search volume of 210) ranks at 47
  • “seven ps” (which has a monthly search volume of 70) ranks at 77
web design trends 2024

Although these rankings aren’t particularly high up on Google search results, they rank fairly well within the time frame of this SEO experiment. The longer content is present on the web, the more likely it is to have a higher ranking on search results pages.

In the case for the ChatGPT article, our SEO tool determined that it did not rank for any keywords. We also found that the traffic generated from the ChatGPT article was lower than the traffic achieved by our article.

  • ChatGPT’s blog had 9 users that viewed the page 17 times in total
  • Our blog had 17 users that viewed the page 23 times in total
web design trends 2024

This could be due to the writing style differences between humans and AI, and the fact that, as content writers, we tend to go back and amend the way we present information. SEO and keyword optimisation is a deliberate practice that usually requires content to go through several alterations. This includes spacing out keywords in your content evenly and amending keywords so that keyword variants can be used instead (Google can rank you for a keyword, even if you use synonyms as alternatives). 

Are ChatGPT and AI still useful?

With content writing and SEO, AI can be a useful tool but it shouldn’t be used on it’s own. Tools like ChatGPT reiterate information that is currently present on the web, and can’t always be deliberate in its actions. 

ChatGPT isn’t always accurate, even though it may come across as confident when it presents you with an answer. ChatGPT uses data throughout the internet up to the year 2021, so it’s answers will only ever be accurate for information that hasn’t changed in two years.

If you want to write content with ChatGPT, we recommend using it to help you with your content structure. Use it’s AI generated content as a basis for the information you want to convey. You can use ChatGPT for research also, but make sure to fact check any information it provides.

Although ChatGPT can save you a lot of time, the performance it achieves isn’t always going to get you the results you want. And if you pump out content at a high rate, you run the risk of having your website feeling bloated.

Content Writing & SEO

Whether you are looking for a website audit or SEO friendly content for your website, the I Do Marketing team can help. Click below to view our SEO services, or get in touch:

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Written by Denham Thompson

Web Developer & SEO Manager

Denham maintains and updates our current clients’ websites, as well as designing and developing brand new professional sites for new clients and their businesses. Something you need to know about Denham is that all of his web development skills are self taught from the age of 15 – that’s 11 years experience working with clients in varying industries!

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Written by
Denham Thompson

Web Developer & SEO Manager

Denham maintains and updates our current clients’ websites, as well as designing and developing brand new professional sites for new clients and their businesses. Something you need to know about Denham is that all of his web development skills are self taught from the age of 15 – that’s 11 years experience working with clients in varying industries!

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Increasing Your Website’s Speed

Increasing Your Website’s Speed

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Written by Denham Thompson

When businesses look into creating a website, they usually prioritise its content and design. Although these two aspects are critical, other criteria are just as fundamental.

Website speed and how it can affect your business

Slow website loading speeds can have a huge negative effect on your website and how it performs. Below are a few ways a slow website can affect your business:

  • Reduction in website traffic, resulting in loss of sales
  • An increase of user’s bounce rate (exiting your website)
  • Reduction in user engagement due to poor user experience
  • Negative effects on your SEO and SERP rankings which will result in less organic traffic
Increase Website Speed

How to increase website speed

Although it is best practice to integrate measures into your website that reduce loading times before developing, this doesn’t mean a slow website can’t be optimised later on. Below are 5 tips on how to increase your website’s speed and create a better experience for your users.

Note: You can use Google’s page speed tool to see how fast your website is.

1. Reduce Image Size

Images can make up a huge portion of your website in terms of memory size. So reducing the amount of memory that images take up and giving images specific sizes on your pages can greatly improve your website speed.

There are a number of ways you can decrease the size of images:

  • Use a free online compression tool to compress your images without loss of quality, before uploading them to your website
  • Use a plugin to compress the images that are already present on your website
  • Resize your images using an image editor, so that they are reduced to the size that they will be presented on your web page

2. Minimise or Reduce CSS and Javascript

By combining multiple CSS and JavaScript files into a single file, you can significantly minimise the number of HTTP requests made. Reducing the number of HTTP requests is crucial for improving website loading times. This approach not only reduces the overall file size but also enhances the website’s performance. Visitors will then experience faster load times and a more seamless browsing experience.

Increase Website Speed

3. Enable Lazy Loading

Lazy Loading is a feature on websites that only loads images on the page as and when they are in view of the user. This means that instead of loading an entire page with all of its images, the browser only has to load a portion of the page at a time, making it a lot faster.

On most website platforms there are several free plugins, guides, or scripts that can help add lazy loading functionality to your website:

4. Website Hosting

Believe it or not, where you host your website can affect its speed. If you try to load a website that is hosted on a server in another country it will take longer to load than a website hosted close to you.

Many hosting providers have physical servers located across the world, which makes it more convenient for you and your users. Some hosting providers even let you choose what location to host your website in. So if your business and your target audience are all located in the UK, you can select your server location to be in London, as an example.

5. Website Caching

When a large number of users access a webpage simultaneously, servers can become sluggish and require more time to deliver the content to each user.

Website caching will address this issue by storing the current version of your website on the hosting server and serving this version until the website is updated. This process ensures that the web page does not need to be rendered repeatedly for each user.

As a result, the server’s load time is reduced, and the delivery time of the web page is improved. This leads to a more efficient and faster user experience for all visitors.

Do you need help increasing your website speed?

If you would like assistance in optimising your website to increase its speed and improve your online user experience, please get in touch:

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Written by Denham Thompson

Web Developer & SEO Manager

Denham maintains and updates our current clients’ websites, as well as designing and developing brand new professional sites for new clients and their businesses. Something you need to know about Denham is that all of his web development skills are self taught from the age of 15 – that’s 11 years experience working with clients in varying industries!

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Written by
Denham Thompson

Web Developer & SEO Manager

Denham maintains and updates our current clients’ websites, as well as designing and developing brand new professional sites for new clients and their businesses. Something you need to know about Denham is that all of his web development skills are self taught from the age of 15 – that’s 11 years experience working with clients in varying industries!

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Updating SEO: How Often Should You Be Updating Your SEO

Updating SEO: How Often Should You Be Updating Your SEO

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Written by Denham Thompson

Updating your SEO across your website is key to keeping your website’s performance on search engines consistent. And it can greatly increase the chances of improving your website’s performance.

Below, we will break down some elements of SEO and how often you should update parts of your website.

  • Keywords
  • Content
  • On-Page SEO
  • Page Loading Speed

Updating Keywords:

Keywords are just one of the key aspects of SEO that can help increase your organic traffic through Google and other popular search engines.

Optimising a website and improving keyword rankings is very time-consuming.

This brings up the question: Why would I update my keywords if I’ve worked hard to get them to the ranking they currently have?

The answer to this is simple. Trends evolve and so should your website. If a better, more popular, and more appropriate keyword comes along, using that keyword can open up your website to new organic traffic, that is more in line with your target audience.

How often should you update keywords for SEO?

When you discover new keywords that gives you more opportunity to increase organic users that align with your target audience.

Updating SEO: Content

Google loves fresh/new content. So regularly adding more content to your website can be very beneficial for SEO.

When you are looking to add more content and copy, consider these points first:

  • Shall I add new content to an existing page?
  • Shall I add new content to a new blog?
  • Can I improve the content that my website currently has?
  • Shall I add a new page and write new content to focus on a specific keyword?

The answer to all of those questions is yes.

You need to consistently add new content and improve your current content. Your website should not only evolve and change, but it should expand.

Search engines love websites with lots of high-quality content

How often should you update content for SEO?

When you see an opportunity to add quality content to any area of your website, that your target audience would find useful and insightful.

updating seo

Updating On-Page SEO:

On-page SEO is all about the techniques, guidelines, and approaches applied directly to your website to improve its search engine ranking. This includes the use of keywords, content components such as titles, meta titles, and the regular updating of content.

There are so many different elements to SEO, and all of them need to be updated in order to improve your website’s performance with Google and other search engines.

When it comes to knowing when to update these different elements, there are a few things you can look out for:

  • A drop in the amount of users that are finding your website organically
  • Your rankings have dropped, and your competitors’ sites are now ranking higher than yours

How often should you update your on-page SEO?

Although rankings for keywords can fluctuate, a drop in rankings can be a good indicator of when you need to update your on-page SEO. So try refreshing your metadata, image alt descriptions, and H1 & H2 titles.

Updating SEO: Page Loading Speed

The speed at which your website loads is very important when it comes to SEO.

If a website is slow, users may not use it. That also means that your slow website could decrease the amount of returning visitors. Most search engines are aware when users visit a site and almost instantly return to the search results page. This can indicate to search engines that your website wasn’t useful to the user, and this can affect your keyword rankings.

Here are a few techniques you can use to increase the speed of your website:

  • Change all images on your site to the WEBP image format
  • Make sure all images have specified sizes
  • Implement a lazy load feature (this only loads images when they are scrolled down to)
  • Minimise your CSS and Javascript code (this compresses the code to make it take up less memory)
  • Delete any unused CSS or Javascript code

How often should you check your page loading speed?

Average engagement time, which is a metric measured through Google Analytics, allows you to measure how long a user uses your website for. If your average engagement time is getting less and less over time, it may be caused by users trying to use your site, but quitting, because it isn’t loading quickly enough.

updating seo

So, how often should you be updating seo?

Well, there is no definitive answer. SEO has a wide range of aspects, that all need updating at different times and for different reasons. Google and other search engines like websites when they are constantly updating, adding fresh content, improving keyword density, and much more.

Your website should be consistently evolving.

Improve your website performance and increase your website’s organic traffic with our SEO service

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Written by Denham Thompson

Web Developer & SEO Manager

Denham maintains and updates our current clients’ websites, as well as designing and developing brand new professional sites for new clients and their businesses. Something you need to know about Denham is that all of his web development skills are self taught from the age of 15 – that’s 11 years experience working with clients in varying industries!

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Written by
Denham Thompson

Web Developer & SEO Manager

Denham maintains and updates our current clients’ websites, as well as designing and developing brand new professional sites for new clients and their businesses. Something you need to know about Denham is that all of his web development skills are self taught from the age of 15 – that’s 11 years experience working with clients in varying industries!

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SEO or PPC?

SEO or PPC?

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Written by Hannah O’Toole

The piece outlines the difference between SEO (search engine optimisation) and PPC (pay-per-click advertising), noting that SEO is cost-effective with long-lasting benefits but requires time and algorithm vigilance, while PPC delivers quicker results with highly targeted reach but can become expensive and is susceptible to ad-blockers. It also emphasises that combining both strategies can be powerful, using PPC to test keywords and drive immediate traffic, while building SEO over time for sustainable growth.

Digital marketing is all about reaching your target audience and sending them to a final sales point. In most cases, businesses want to increase traffic to their website and use this platform to sell their services or products.

The two main strategies for increasing website traffic and funnelling users are Pay Per Click (PPC) and Search Engine Optimisation (SEO). Below we will discuss the benefits to these two digital marketing solutions and the potential hurdles you may face when using them.

What is SEO? 

SEO is the technique of optimising, altering and updating your website in order to rank higher for your target keywords and to increase the organic traffic your website receives. These alterations can be as simple as changing the structure of your website’s design or adding new content like blog posts and landing pages that target specific search terms.

Why choose SEO?

1. It is cost efficient

Search engine optimisation doesn’t require a budget for advertisements. SEO can be done effectively and stay within your digital marketing budget.

2. SEO can improve user experience

SEO focuses on producing content that is relevant and high quality. This will create a better experience across your website.

3. Provides long-term benefits

Search engine optimisation can produce results for your website that can last for months or years for targeted keywords and search terms. This is particularly beneficial to evergreen content.

Drawbacks of SEO

1. It can be a slow burn

Significant results can be achieved with SEO, but long term benefits sometimes mean long term strategies.

2. Search engines can change their algorithms

SEO strategies and techniques will have to be monitored regularly as search engines like Google can change the way their algorithms work.

What is PPC Advertising?

Pay Per Click is a type of advertising where businesses pay every time a user clicks on their advertisement. Depending on your advertising budget, PPC ads can appear at the top of SERPs (search engine results pages). These ads are usually labeled so that users can see they are sponsored or paid ads.

SEO or PPC

Why choose PPC?

1. Can provide results faster

Within days or just hours, PPC can start to push traffic to your website. Using popular keywords will generate more traffic than those that are more specific.

2. PPC is targeted advertising

With SEO you can target keywords, whereas with PPC you can target users by keywords, location and demographic. This allows business to target an extremely specific audience.

3. Detailed statistics and analytics

When advertising with a PPC strategy you can make decisions based on very detailed analytics. This can help you change your strategy quickly and easily to make your PPC campaign even more effective.

Drawbacks of PPC

1. It can be fairly expensive

If you set up your PPC campaign with a high daily budget, costs can add up quickly, especially when you target competitive keywords.

2. Ad Blocker Software

While users become more internet savvy, some may resort to using ad blockers in order to automatically hide any advertisements they come across online. Although this can change the effectiveness of your PPC ads, costs won’t increase to counteract this drawback.

SEO and PPC can work together:

Both SEO and PPC can generate incredible results, so why not use them together?

1. Testing keywords

One way PPC and SEO can be used together is by using PPC to test out how effective your target keywords perform. This will allow businesses to identify which search terms generate the best results, and implement them in their SEO strategy.

2. Starting your marketing campaign

PPC can produce almost instant results, whereas SEO can take some time to generate the same amount of leads. If both strategies are implemented at the same time, PPC can ensure businesses get results from the very start of their marketing campaign. This provides time for your SEO strategy to reach a level of effectiveness you’re happy with.

3. Enhanced customer journey

PPC can target users that are searching for fairly generic keywords, increasing the amount of traffic your website receives. On-page SEO strategies can then be used to alter specific web pages in order to funnel the traffic PPC produces towards more targeted content. This can be achieved by changing your website’s overall design, the language those web pages use, and adding effective call-to-actions.

Find your ideal digital marketing solution

Are you looking to increase your web traffic or find your most effective digital marketing strategy? Find out more about our Pay Per Click and Search Engine Optimisation services below!

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Written by Hannah O’Toole

Social Media Marketing Manager

Her day-to-day role at We Do Marketing consists of Social Media Management, Content Creation, Campaign Generation and Digital Marketing. She has worked in Marketing for the past 14 years, in many different countries and across a variety of industries. She has gained broad knowledge in all aspects of Marketing, from long term strategy and marketing plan to social media campaigns and content creation.

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Hannah O’Toole

Social Media Marketing Manager

Her day-to-day role at We Do Marketing consists of Social Media Management, Content Creation, Campaign Generation and Digital Marketing. She has worked in Marketing for the past 14 years, in many different countries and across a variety of industries. She has gained broad knowledge in all aspects of Marketing, from long term strategy and marketing plan to social media campaigns and content creation.

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How to optimise page titles and meta descriptions to improve SEO

How to optimise page titles and meta descriptions to improve SEO

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Written by Denham Thompson

Optimising your web pages and articles is a great way to rank higher up on search engine results. This article will show you how to effectively optimise your web pages and articles through page titles and meta descriptions.

What are page titles?

Page titles are the very first part of information that is present on the page. It should summarise the entire page with just one statement or question. For example, If you wanted to write an article about SEO you could use either of these potential titles:

  • What is SEO?
  • A definitive guide to SEO

How do you optimise page titles with SEO

Optimising page titles isn’t too difficult. It’s recommended that all page’s start with an <h1> tag, within this tag will be your page title. In terms of SEO, this tells search engines that this piece of information is what the page is about.

When deciding on what your page title should be, always consider which keywords best describe your page’s contents. This article’s page title is “How to optimise page titles and meta descriptions to improve SEO”. In terms of keywords, it covers a lot of ground:

  • Optimise page titles
  • Optimise meta description
  • Improve SEO

You could potentially have someone searching for just one of those phrases and still coming across the article. Using a variety of keywords will give search engine users more opportunity to find your web page.

To find how out how many people search for your keywords on a monthly basis, use trends.google.com

If you are a business that is looking to attract local customers, try to include the name of where you are located, for example:

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What is Metadata?

As well as the content on your web page, Google also reads your metadata. It uses this information, and the keywords within it, to determine how relevant the web page is to each search results page.

If you’re searching for marketing services nearby, but your metadata only includes keywords based on web design, Google will determine that your web page isn’t relevant to what you’re searching for.

Metadata is only visible on search results pages, not your actual web page.

How to optimise meta titles with SEO

Like page titles, meta titles describe what your page is about. It is best to make your meta titles different to your page titles in order to cover more keywords.

Our page title examples from before are a great example:

Page title = What is SEO?: This asks a question that many people will search for.

Meta title = A definitive guide to SEO: This broadens your search term potential.

With the meta title above, your web page could potentially be found when searching:

  • SEO Guides
  • Conclusive Guide to SEO
  • Guide to SEO
  • Ultimate Guide to SEO

This is because search engines take into account the use of synonyms. The word, “definitive”, is a synonym for both “conclusive” and “ultimate”.

How to optimise meta descriptions with SEO

Meta descriptions will describe what your page is about, like meta titles, but with more detail. Because of its larger character limit, this gives you an opportunity to fit in more keywords, ideally synonyms of keywords that have already been used. 

It is important not to spam keywords within your metadata, search engines will recognise this and penalise your web page – pushing it further down on search results pages.

Where can I find my metadata on WordPress?

It’s recommended to install the Yoast SEO plugin on your WordPress website. Once installed, edit one of your web pages, and scroll down to the Yoast SEO section.

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Written by Denham Thompson

Web Developer & SEO Manager

Denham maintains and updates our current clients’ websites, as well as designing and developing brand new professional sites for new clients and their businesses. Something you need to know about Denham is that all of his web development skills are self taught from the age of 15 – that’s 11 years experience working with clients in varying industries!

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Written by
Denham Thompson

Web Developer & SEO Manager

Denham maintains and updates our current clients’ websites, as well as designing and developing brand new professional sites for new clients and their businesses. Something you need to know about Denham is that all of his web development skills are self taught from the age of 15 – that’s 11 years experience working with clients in varying industries!

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What is SEO?

What is SEO?

SEO or Search Engine Optimisation is a variety of techniques used on websites in order to rank higher up on search engines like Google or Bing. Here is a break down of some of these SEO techniques:

1. Metadata

Metadata is basically a short summary of a webpage. This summary is broken down into two parts, meta title and meta description. A meta title is the name of the webpage; you should include your most important keywords within this title. A meta description describes what your webpage contains. Again, you should include important keywords within this section too. Google or other search engines will crawl your metadata to determine when and where to rank your website.

2. Page Speed

The speed at which your website loads is very important to SEO. If a page doesn’t load within a few seconds most people will go elsewhere. Search engines prioritise websites that people actually use. Some things you can do to speed up your website:

  • Compress media files (photos and videos)
  • Compress HTML & CSS files
  • Use a lazy-load feature

3. Competitor Analysis

It’s important to look at the websites that are outperforming you when it comes to SEO. You can see what keywords and phrases their website contains and how many times they use them. In order to start improving and outperforming your competitors you need to match their content’s quality and expand upon it. Your content needs to be more informative and more valuable.

4. Keyword Research

Researching keywords to use on your site is extremely important for SEO and attracting your ideal customer. You can use Google Trends to see which search terms are popular in your industry. It’s best to use a mixture of broad keywords and more specific phrases on your website.

SEO & Website Traffic

The end goal for any business website is to attract users that want to use your services. The state of your website’s SEO can be a direct factor in determining how many people visit your site. The higher you rank, the more clicks you get:

The number 1 result on Google gets 31.7% of all clicks

And only 0.78% of searchers click on something from the second page

Need help with your SEO?

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Written by Denham Thompson

Web Developer & SEO Manager

Denham maintains and updates our current clients’ websites, as well as designing and developing brand new professional sites for new clients and their businesses. Something you need to know about Denham is that all of his web development skills are self taught from the age of 15 – that’s 11 years experience working with clients in varying industries!

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Written by
Denham Thompson

Web Developer & SEO Manager

Denham maintains and updates our current clients’ websites, as well as designing and developing brand new professional sites for new clients and their businesses. Something you need to know about Denham is that all of his web development skills are self taught from the age of 15 – that’s 11 years experience working with clients in varying industries!

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A Quick Tip To Improve Your SEO Today

A Quick Tip To Improve Your SEO Today

Read on for key SEO Takeaways…

Our SEO expert Jess gives us her insights into SEO and some valuable advice…

Following on from the title ‘A Quick Tip To Improve Your SEO Today’ Sorry… There’s no “quick wins” when it comes to SEO. It’s not something that can be an “overnight success”. Plus, with so much information out there it can be tough to know what will or won’t work for you.

That being said, you don’t need to be an expert to implement all things SEO! There are several actionable and proven SEO tactics that you can go away and implement yourself, and that’s what we’re going to give you today!

Meta data – Titles & Descriptions

A super simple SEO trick that often gets overlooked!

Meta data are the titles and descriptions that appear in search results, as shown above in the example of Holland & Barrett.

There are recommended character limits for both the title and description, and it’s always beneficial to stick to these otherwise the text will become truncated in search results.

  • Meta title: maximum 70 characters
  • Meta description: maximum 160 characters

Below is an example from Apple, you can see the description ends with “…”, this is because their description is too long

Make sure your titles and descriptions are clear, concise and informative, explain about your business or your website is about and be sure to include relevant keywords – without sounding spammy!

Create unique titles and descriptions, don’t just copy & paste the same description across the website. If you have a large website this could be time consuming so start with the high priority pages and come back to the lower priority pages.

Finally, include a call-to-action in your description. Your meta description is basically an organic ad in SERPs (search engine results page), it’s your opportunity to sell your content to the user and encourage them to click through.

Key takeaways…

  • Don’t forget about meta titles and descriptions
  • Stick to the character limits, title = 70, description = 160
  • Ensure titles & descriptions are clear, concise & informative
  • Include important keywords, but don’t be spammy
  • Create unique titles & descriptions, don’t copy & paste
  • Include a CTA in your description, encourage users to click through

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Written by Lydia McKeown

Marketing Director

Lydia founded We Do Marketing in 2016 and has chartered marketer status. Lydia acts as a Marketing Director for a select few of our clients and works with the team on the client’s strategies. She does lots of consultations with new clients and runs our discovery sessions. She also writes client marketing plans and strategy which feeds into all of the marketing we produce or plan for our clients.

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Written by
Lydia McKeown

Marketing Director

Lydia founded We Do Marketing in 2016 and has chartered marketer status. Lydia acts as a Marketing Director for a select few of our clients and works with the team on the client’s strategies. She does lots of consultations with new clients and runs our discovery sessions. She also writes client marketing plans and strategy which feeds into all of the marketing we produce or plan for our clients.

Get In Touch