Conversion Sprint: Projects That Deliver Results.
Run campaigns, build websites, and design for results, short-term, high-impact marketing projects that convert.
The Conversion Sprint comprises 6 hands-on webinar sessions for directors and senior marketing decision-makers. Each session shows how to plan and run projects that actually get results, whether that’s generating leads, improving conversions on your website, or designing campaigns that drive action.
You’ll see how to prioritise projects, make decisions that maximise ROI, and take projects from concept to measurable business impact. Plus, our decision tool will show you exactly where to focus your efforts for the biggest return.
Session 1: Campaigns That Convert
with Ellie Roberts
Learn how to plan and run marketing campaigns that generate leads, sales, or engagement. Discover what makes a project high-impact and how to structure it to deliver measurable results quickly.
Session 2: Websites Built to Deliver
With Denham Thompson
Build future-proof websites that stay relevant, are easy to update, and turn visitors into customers. Practical advice for directors overseeing website projects that need to perform.
Session 3: Marketing That Creates Measurable Value
With Lydia McKeown
Watch We Do Marketing’s chartered-marketer-led session to learn how to align marketing with business goals, social impact, and ESG, delivering ethical campaigns with measurable results.
Session 4: Prioritising Projects for Maximum Impact
With Lydia McKeown
Use our decision tool to identify which marketing projects will deliver the best ROI for your budget. Directors will learn how to justify project spend and focus resources effectively.
Conversion Sprint Session 5: Optimising for Conversions
With Hannah O’Toole
Focus on what actually drives results – leads, sales, or sign-ups, and learn how to structure campaigns, websites, and design to maximise impact. Practical tips for immediate implementation.
Conversion Sprint Session 6:
Scaling Up
With Lydia McKeown
Turn successful high-conversion projects into larger initiatives. Learn how to build on wins, secure further budget, and expand marketing impact across your business.
Going live: 1st July, 2026 10:30 AM
Conversion Sprint Session 7: Design That Drives Action
With Becca Fagg
Practical guidance on visuals, layout, and messaging to increase conversions. See how small design decisions can have a big impact on campaign and website performance.
Going live: 5th August, 2026 10:30 AM
Live Project Clinic
Bring a campaign, website, or design challenge and get practical feedback on how to increase conversions and ROI. Apply the learnings directly to your own projects.
