Flying Iguana

Flying Iguana was founded in 2022 to meet the needs of individuals and companies aiming to build and create cultures based on psychological safety and belonging. Using our many years of business experience, coaching methods and specific tools, they are helping to transform individuals and businesses.

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The Challenge

We were approached by Flying Iguana to refresh their brand as they didn’t feel like their current brand was a true reflection of them and their business.

Flying Iguana founders, Rosie and Claire, had started the business in the background but they wanted to launch the business formally with strong branding, ensuring consistency across all platforms.

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The Solution

1 Brand Workshop

To kick off Flying Iguana’s brand refresh, the We Do Marketing team held a brand workshop with Rosie and Claire. Using our Wheel of Marketing framework, we explored the areas where the business was thriving, alongside the opportunities that could help drive future growth.

The session marked the beginning of the brand development process. We discussed their existing brand identity, exploring what they felt worked well, what no longer reflected the business, and how they wanted Flying Iguana to be perceived moving forward.

This initial exploration stage is a vital part of every branding project. It helps us understand the people behind the business, uncover what makes them unique, and build a brand that supports their ambitions for the future.

2 Tone Of Voice

During the brand workshop, we worked closely with Rosie and Claire to develop a distinctive and authentic tone of voice for the brand. Through a series of collaborative exercises, discussions, and strategic evaluations, we explored the brand’s personality, values, target audience, and positioning within the market.

Together, we identified the key characteristics that would shape how the brand communicates across all touchpoints.

From this session, we developed a Tone of Voice Guide that Rosie and Claire could refer to for all brand communications moving forward. This guide gave them a clear direction ensuring consistency and clarity for all its messaging.

3 Logo Development

With a clear understanding of the business, its goals, and the direction for the brand, our graphic designer began developing a range of creative concepts for Flying Iguana’s new identity.

We presented Rosie and Claire with three logo concepts, alongside three colour palette options, each designed to capture the personality and ambitions of the business.

4 Logo Wild Cards

To encourage creative thinking and explore alternative directions, we also included four wildcard logo concepts.

Our wildcard concepts are an important part of the branding process. They push beyond the expected and give clients the opportunity to consider ideas they may not have initially envisioned. While they don’t always become the final choice, they often spark valuable conversations and help refine the direction of the brand.

5 The Results

By presenting a variety of options, we were able to work collaboratively with Rosie and Claire to identify the elements that resonated most and move confidently towards a brand identity that felt authentic to Flying Iguana.

In the end, we refined the logo based on their feedback from elements that they liked from concept 1 and wildcard 3 and we ended up with a beautiful logo that truly reflected the owners, their values and their vision.

6 Pitch Deck

From here, we created a pitch deck for the final logo which showcased the usage of the logo, service icons and colour palette across various platforms.

7 Brand Guidelines

Finally, we developed a comprehensive set of brand guidelines for Rosie and Claire, providing a clear framework for the brand’s visual and communication identity. These guidelines equipped them with the tools, direction, and confidence needed to communicate consistently and evolve the brand as it grows.

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04 TESTIMONIAL

“Transformed our initial ideas into something to be truly proud of…”

“Working with Lydia has been a joy. She and her team are very personable and immediately connect with who you are and the messages you want to convey. They challenged us effectively and explained the thinking behind the final product, which made us feel truly part of the journey. We love our refreshed branding and especially our logo. We knew what we wanted, but Lydia and the team transformed our initial ideas into something to be truly proud of. I would recommend We Do Marketing to anyone with absolute pleasure.”