01
Harbour Coffee Co
Harbour Coffee Co, a speciality coffee company based in Folkestone, serves up and delivers the finest speciality coffee beans roasted on the Folkestone harbour arm.
KEY STATS
+43%
Sales compared to previous
2 month period
+92%
Sales compared to
previous year
02
The Challenge
We initially worked with Harbour Coffee Co. to design and build an e-commerce website to meet the demands of their coffee lovers who want to enjoy the coffee from their own homes and offices.
We supported the team again in 2025 to help them to grow their digital presence, reactivate dormant subscribers, and drive significant sales growth during the competitive Q4 festive period.
Goals
- Design & build an e-commerce website
- Reactivate 5x old subscribers to resubscribe
- Drive sales up by 100%
- Set up website infrastructure for long-term success
03
The Solution
1
Website Design & Development
We kicked off this project with a Website Discovery Meeting. From this, we understood the functionality required including a customer login portal, integration with payment systems, Royal Mail delivery and a subscription offering. With the brief and sitemap agreed, we then went on to showcase a flat visual of the new website homepage design. Whilst the development of the website was underway, we were busy drafting the content in line with the fun and light-hearted tone of voice of the Harbour Coffee brand. Once all the pages were created and the content is drafted and approved, it is time to launch, which included a soft launch for testing all the functionality, followed by a hard launch to the customers.
We also developed an interactive online ‘Coffee Chooser Quiz’ to gamify the website experience, capture valuable customer data, and support ongoing mailing list growth.
Key results compared to previous 2 month period
+841%
Website active users
+864%
New web users
2
Social Media Strategy:
We developed a hyper-local content strategy centred around the brand’s location on Folkestone Harbour Arm. This included organic collaborations and strategic tagging with local businesses to strengthen community reach and visibility. We also designed a suite of on-brand social media templates to ensure visual consistency across channels. Content focused on behind-the-scenes moments in the roastery, coffee tastings, and the order-packing process, helping to showcase authenticity, craftsmanship, and the day-to-day brand experience.
Key results compared to previous 2 month period
+359%
Instagram Views
+1.9K
Instagram Reach
+247%
Instagram Page Visits
+92%
Instagram Followers
3
Paid Advertising
We ran highly targeted campaigns, achieving exceptionally low CPCs through precise audience segmentation. Multiple creative formats and messaging approaches were tested to gain deeper audience insights and continuously optimise performance. In addition, retargeting campaigns were deployed to re-engage high-intent purchasers and drive conversions.
Key results compared to previous 2 month period
+32.1k%
Facebook Views
+2.5k%
Facebook Content Interactions
+329%
Facebook Page Visits
4
Email Marketing:
Developed and launched ‘The Roast’, a monthly newsletter designed to re-engage dormant subscribers while maintaining consistent communication with existing customers.
This channel was used to support key commercial moments, including Black Friday/Cyber Monday promotions and a dedicated Christmas campaign.
5
Articles
Supported the brand with monthly SEO-optimised website articles covering technical roasting topics, customer FAQs, and engaging team updates.
This helped improve search visibility while positioning the brand as a knowledgeable and approachable authority within the speciality coffee space.
04
TESTIMONIAL
“They’re a fantastic team, and I highly recommend them”
“I’ve had a great experience working with We Do Marketing. I’ve partnered with them a couple of times, which means I’ve seen them handle a wide range of projects. First, they handled the entire design and build of our new e-commerce site. Recently, they took over the planning and execution of our digital marketing strategy, including email marketing, social media campaigns, running ads, and writing blogs. Partnering with them showed me just how important this level of marketing expertise is for a business. They’re a fantastic team, and I highly recommend them.”
Mark Babins
Owner
Harbour Coffee Co
