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Why Marketing Fails When You Can’t See The Bigger Picture

Most businesses don’t need more marketing, they need a clearer plan. Discover why seeing the bigger picture leads to better marketing decisions and sustainable business growth.

Marketing Calendar 2027

Plan your marketing content ahead and check our 2027 Marketing Calendar below to make sure you don’t miss anything…

What Is A CIM Membership? The Importance Of CIM In The Marketing Industry

What is a CIM membership and why is the Chartered Institute of Marketing important in the unregulated marketing industry?

Marketing Audit: Is Your Marketing Helping Your Business Grow?

Marketing has become more complex than ever before. There are more platforms, more data and more opinions about what you “should” be doing.

Font Pairing: How Typography Can Affect a Design

Choosing fonts? Sounds simple! Just have a look through the standard fonts and pick one you like the look of, right?

Brand Guidelines: What are they, and why are they important?

Effective marketing is multi-faceted, relying on a number of different people, activities, and resources. However, no matter…

A Marketing Guide for Directors

For most Directors, the word marketing can be a difficult topic. On one hand, you know it’s the engine of growth; on the other…

Marketing’s Role in Driving Business Growth

Marketing is at the heart of business expansion. While most businesses across the UK and beyond seek growth, that growth looks different for everyone and rarely fits a one-size-fits-all approach.

7 Must-Have’s For AI Search Visibility

AI isn’t going anywhere, and every day more and more people use it for searching, like they would a search engine. And this means organic clicks will go down. So what do we do about it?

How To Use Marketing To Leverage Your Sustainability Message

Sustainability is no longer just a “nice-to-have” in business, it is a core expectation. Today’s consumers actively research a company’s…

Supporting SATEDA On International Women’s Day

This International Women’s Day, We Do Marketing is proud to support SATEDA. This year’s theme, Giving to Gain…

Director’s Conversion Sprint Webinars

Run campaigns, build websites, and design for results, short-term, high-impact marketing projects that convert

NPS Meaning: What is a Net Promoter Score?

How to measure customer loyalty and satisfaction using Net Promoter Score (NPS), why it matters, and how it can drive…

Top Digital Tools 2026: Saving Time For Business Owners

We can share with you a handful of digital tools that have been tried and tested to help save you and your team time.

Top 15 Web Design Trends 2026

Learn how to continue shaping the web as we move through 2026.

5 Social Media Updates And Trends: October 2025

Here are 5 social media updates and trends for October across instagram, LinkedIn, Facebook and more…

7 Ps of Marketing Complete Guide

Marketing today is about more than selling products—it’s about creating experiences that resonate with customers. The 7 Ps of marketing help businesses craft a holistic strategy covering every…

Marketing Trends 2026: What Every UK SME Needs to Know

2026 is shaping up to be a landmark year for marketing. From AI and automation to data privacy and community-driven branding, SMEs face a rapidly evolving landscape.

Navigating AI’s Impact on Google Search and Ads

For years, a strong SEO strategy has been the foundation for driving organic traffic to your website, and that remains unchanged and will continue to be paramount for years to come.

Marketing Updates September: 5 Game-Changing Social Media Updates

Here are 5 marketing & social media updates for September across instagram, LinkedIn and more…

Our Summer Internships

Every summer, We Do Marketing offers opportunities for interns to come in and work with us for two weeks…

Planning For Your Christmas Campaigns 2025

Planning your Christmas campaign early isn’t just about staying organised; it’s about giving yourself the space to avoid costly mistakes.

5 Marketing Updates for August

Here are 5 marketing & social media updates for August across Facebook, LinkedIn and more…

Is Your Brand Future-Proof?

We’re pleased to bring you some successful methods that we have seen businesses use to thrive and survive through periods of change.

GEO vs SEO – A look into the latest digital strategy

Let’s take a look at the latest revelation in search engine technology that we need to be investing in – Generative Engine Optimisation.

Social Media Updates & Trends in July

Here are 6 social media updates for July across Facebook, Instagram, and LinkedIn.

How to turn marketing challenges into opportunities

At We Do Marketing, The Bigger Picture is a process where we carry out an in-depth analysis of your existing marketing and business objectives.

Social Media Updates May

Here are 5 social media updates across Facebook, Instagram, Linkedin and TikTok.

Insider Insights with Business Awards Judge

I’ve been on the judging side of things, and I can tell you — the difference between an average application and an award-winning one often comes down to a few key details.

Social Media Updates For April

Here are 5 social media updates for April across Facebook, Instagram and Linkedin.

How To Tell Your ESG Story

We know how much time and planning goes into your ESG policy; it isn’t just something that happens overnight.

Frameworks of Marketing: 5 Frameworks You Should Know

Marketing frameworks offer a structured method for planning and implementing your marketing strategies.

A-Z Marketing Terms

In the world of marketing, there’s a lot of jargon to understand, so to help, here is the A-Z guide of marketing terms which may help for next time.

Marketing Calendar 2026

Plan your marketing content ahead and check our 2025 Marketing Calendar below to make sure you don’t miss anything…

Unwrapping The 12 Highlights of 2024

This year has been full of many different achievements for both us and our clients and with 2024 coming to an end, lets unwrap some of of them!

Our Marketing Statistics 2024

2024 has been a whirlwind! We manage social media accounts for A LOT of our clients. Not only do we create monthly content plans, but we also engage with our client’s audience on their behalf.

Marketing Calendar 2025

Plan your marketing content ahead and check our 2025 Marketing Calendar below to make sure you don’t miss anything…

Do’s and Don’ts of Email Marketing

Email marketing is a powerful tool for businesses to reach their customers directly.

AI For Directors

We were recently at an event with 35 Directors and over 50% said they are using AI in some way for the business.

Your Guide to B Corp Certification

This year has been full of many different achievements for both us and our clients and with 2024 coming to an end, lets unwrap some of of them!

Marketing Trends 2025

We’ve done the hard work for you and put together what we believe will be the top five marketing trends in 2025 for you to follow.

AI In Marketing

Artificial intelligence has many uses across different industries. From diagnosis prediction in the medical field to automated tasks in the IT industry, AI has great potential as a tool.

Marketing Trends 2024

We love watching the marketing world evolve as it allows us to work in new ways to provide more value to our clients. Check out the top marketing trends for 2024.

What Does A Marketing Manager Do?

A marketing manager’s role is to ‘manage’ all aspects of the marketing for a business, either employed by the company or outsourced via a marketing agency like ours.

Getting Google Ads Results

How long will it take to see results from Google Ads? In this article we discuss how instant Google Ads results really are…

Accredited Living Wage Employer

Lydia, our Director, has said, ‘Introducing the Living Wage is not only the right thing to do, it also makes good business sense. This is a long-term investment in our people based on our values.’ Find out more about being an accredited living wage employer.

Is ChatGPT an effective SEO tool?

ChatGPT and other AI tools have become very popular throughout 2023. Many people use these tools due to personal interest in how…

How to plan for upcoming Christmas campaigns

Some people may think talking about Christmas in September is too early, but not for us! Time is one of the most valuable factors to ensure you have created the most successful campaign.

Increasing Your Website’s Speed

Slow website loading speeds can have a huge negative effect on your website and how it performs.

10 graphic design trends you should be using in 2024

Just like social media trends, there are also trends in graphic design. To help you and your marketing team, we have been doing research on the top graphic design trends for 2024.

Updating SEO: How Often Should You Be Updating Your SEO

Find out how often you should update SEO to keep your website’s performance strong and improve search engine rankings.

What is personalised marketing?

What is a personalised marketing strategy? And how does a personalised marketing strategy impact your business? | Personalised Marketing

Drumroll Please…

Our strategic marketing agency has been shortlisted for the best Creative, digital and innovation award in Kent.

Website Features: 13 Features Your Website Needs

Are you proud of your website? If not, you’re missing a BIG part of a successful marketing strategy. You need to read this article, or share it with your marketing team.

Five tips on how to get the most out of networking

Networking can help business growth, enhance brand recognition and foster relationships. Read this guide to get the most out of your and your team’s networking experience.

ESG Ideas: 24 Ideas For Your ESG Policy

Having an ESG policy can help with your financial performance, investor preference, stakeholder satisfaction and long-term sustainability; here are 24 ideas for your ESG policy.

The 30-day Director Challenge

Often, directors are faced with balancing work and life and the never-ending to-do list; that sense of not feeling accomplished comes up repeatedly.

How To Take Notes Effectively

Taking notes effectively can have many benefits that help your day-to-day work life. Share this 4-step guide with your employees to help them get the most out of their note-taking.

How To Tell If My Marketing Is Working?

This article explains how to evaluate marketing effectiveness by tracking meaningful metrics, aligning marketing activities with business outcomes and adapting when performance falls short.

Strong Branding: Is Your Brand Letting Your Marketing Down?

Your company is active on social media and has many visitors on your website, but you are not reaping the benefits. Does this sound familiar? The chances are you need to go back to the basics and look at your brand.

A Year In Review

This year has been full of great things for I Do Marketing; check out our highlights from the year.

Marketing Calendar 2024

Staying ahead of the game is crucial to your social media plans. Share this with your marketing team to plan your 2024 content.

What makes a ‘good’ marketing email?

Do you have a client email list that is getting neglected?

Planning for Christmas Campaigns

Some people may think talking about Christmas in September is too early, but not for us! Time is one of the most valuable factors to ensure you have created the most successful campaign.

6 Web Design Trends Forecasted for 2024

Keeping ahead of ongoing trends in the fast-changing and crowded digital landscape is crucial for anyone’s marketing plan for 2024. At I Do Marketing we understand this and have forecasted web design trends for the year ahead.

GDPR and how to sensibly manage data

We recently caught up with Judith Andrews – Director of Business Tamer, otherwise known as ‘GDPR Guru’, to help outline some of the basics of GDPR and provide some reassurance in how to safely and sensibly manage data within your business.

How Psychology and Marketing Make the Perfect Pair

We love exploring all avenues of marketing and continued education. Let’s hear from our very own Suzanne to explore the link between psychology and marketing and showcase how they really are the perfect pairing.

How to write a good job advert

Your job advert is often the first contact a potential employee will have with your company. Getting the advert right will ensure you make a good impression and attract the best candidates. Each item will help to attract the right applicants.

Check Your Mid-Year Marketing Goals

We are now halfway through 2023, so it may be a good time to check how your marketing strategy has held up in the last 6 months. What goals did you set back in January and which goals have you met?

7 Ps of Marketing

The 7 Ps of Marketing are the seven aspects of a business’s process that are vital to its marketing strategy and its potential growth.

The 7 Ps of Marketing: A Comprehensive Guide to Building a Successful Strategy

In the world of marketing, businesses strive to create effective strategies that capture the attention of their target audience and drive sales. One approach that has proven to be invaluable is the utilisation of the 7 Ps of marketing.

How has marketing changed over the years?

The thing we love the most about marketing is it is always changing and evolving. Of course, this does present challenges and means that we, as a marketing agency, are proactively staying ahead of the latest trends so that we can keep our clients ahead of the competition.

How To Increase Your Reviews

Why do I need online reviews? 88% of consumers trust online reviews as much as personal recommendations.

Writing copy that converts

Selling has changed. Storytelling is everything. Major brands are now having to redefine how they sell their product or service to their customers, by crafting content that builds a connection. With that connection comes engagement, trust and brand loyalty.

What are Google Ads?

As a marketing agency, we often get asked questions like ‘How do I get my business to the top of a Google search?’ or ‘Should I be doing Google Ads?’

Chartered Marketer: What is it?

A Chartered professional is a person who has gained a specific level of skill or competence in a particular field of work.

SEO or PPC?

Digital marketing is all about reaching your target audience and sending them to a final sales point. In most cases, businesses want to increase traffic to their website and use this platform to sell their services or products.

What are SMART Goals? Setting achievable goals for 2023

As we wave goodbye to 2022, the start of a new year naturally seems like the best time to make some changes and set some goals for the year ahead. But how do you actually set attainable goals?

Outsourced vs In-House Marketing

The age-old debate continues, in-house or outsourced marketing, which is best? Well, the real answer is… There isn’t really one. It all depends on your business needs and the marketing approach you want to take to achieve your goals, which is why we want to ensure that those looking for marketing support are choosing the most suitable options for them.

Corporate Social Responsibility Ideas & Trends for 2023

70% of consumers want to know how the brands they support plan to address social and environmental issues.

2023 Marketing Trends

The definition of what we consider “marketing” is constantly changing and becoming broader. Marketing trends will expand greatly in 2023.
Marketing is considered by many to still be all about branding and advertising; it is way more than this but businesses and marketers must now consider their strategy to bring all of the elements in their marketing mix together, to work together to focus on building great customer experiences and engaging them for long-term relationships.

Business Anniversary Marketing Ideas

It isn’t every day, month or year your business celebrates its 60th year in operation. Having worked with Watkins for over a year, acting as their outsourced marketing team, we worked closely with them to help deliver a FABULOUS 60th-anniversary campaign to celebrate this milestone and make it one to remember. Here are some insights into what this involved.

Marketing Calendar 2023

Plan your marketing content ahead and check our 2023 Marketing Calendar below to make sure you don’t miss anything…

32 web design principles for a user-friendly website

When designing a website, it’s important to keep a clear vision in mind, but sometimes inspiration can kick in and take your design down a different path. Web design is all about inspiration and presenting your brand in the most creative way possible, without causing confusion.