01
OFP Timber Frame
OFP Timber Frame, part of the Chartway Partnerships Group, supply and install structural timber frame solutions to the residential market throughout the South East and home counties.
02
The Challenge
This large organisation has been hugely successful over the years and have worked with various marketing agencies but always found that tasks took too long to implement.
They had been burnt by various bad experiences and wanted to work with someone who would help them achieve a clean, fresh look on their website and also start using social media to attract new business through LinkedIn and Facebook.
03
The Solution
We started working with OFP in 2018 and have since planned and delivered on their marketing strategy and campaigns to build their reputation as one of the leading timber frame companies across the Southeast and Home Counties. OFP Timber Frame are a very valued client and we love working with them to bring their brand alive.
1
Discovery Session
We started working with OFP in 2018 when they approached us with the desire to create a new website and be more active on their social media. First, we took a deep dive into their business, covering their target audience, the industry, growth opportunities and more.
2
Strategic Marketing Plan
We developed an all-encompassing marketing strategy and a rolling 6 month marketing plan with regular meetings. This included the launch of a new website to improve brand image and visibility. Acting as the OFP Marketing Team with a dedicated Marketing Manager, we worked with OFP to deliver the following:
- Marketing Plan
- New Website
- Social Media Management
- PPC Management
- Graphic Design – brochures, business cards, email footers
- ESG campaign
- Exhibition presence
- Internal Marketing Communications
- External Marketing Communications
- Photography and Videography
- Sales pitch decks
3
Website Design & Development
A new website was at the heart of the marketing strategy. OFP Timber Frame needed a new website to showcase its Timber Frame products and services effectively, as well as its benefits as a sustainable residential housing solution. They also wanted to showcase their portfolio of projects and case studies to reinforce their place in the market.
4
Graphic Design
We support OFP with their ongoing graphic design requirements, including branded social media templates, brochures, email signatures, business cards and other marketing and sales
5
ESG Campaign
We worked closely with OFP Timber Frame to develop their ESG policy, followed by a marketing strategy to effectively communicate it to colleagues, clients, stakeholders and their wider network to showcase their proactive steps to be more environmentally and socially conscious.
We prepared and designed the content for an internal newsletter to share OFP’s vision with the team and set goals to achieve them together through consistent business practices.
We also prepared external communications as part of the overall ESG marketing strategy. This included content creation, a dedicated web page, an ESG brochure, a social media campaign and a blog.
6
Ongoing
Since 2018, we work with OFP on a ongoing retainer acting as their proactive Marketing Team. In addition to their ongoing social media management and graphic design requirements, we also review their SEO and keep the website content fresh with new articles.
We continue to work with this client to keep their brand at the forefront of architects’ and developers’ minds for timber frame homes.
The Results
KEY STATS
280
avg unique visits to their LinkedIn page per month
7m
reach across all social media platforms in 6 months
200
followers in 1st month on
Instagram
04
TESTIMONIAL
“Highly professional and
responsive, and transforms
ideas into reality.”
We’ve worked with Lydia and the WE DO team on a variety of marketing drives, from our new website, to social media development, through to SEO, all with great success. Lydia brings ideas and enthusiasm to the process, and has allowed us to promote our company in greater ways than ever before. Highly professional and responsive, and transforms ideas into reality.
Alex Leroy
Director
OFP Timber Frame
