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Our Services
Pay Per Click
Strategists
Place your business at the top of Google searches and ahead of your competitors with Digital Advertising and PPC from our Pay Per Click Strategists.
The first step most people take when trying to find a service or product is to look online.
Understanding The Bigger Picture, a well-structured online advertising strategy is vital to navigating towards your business’s success. When closely monitored and measured, Google Ads are a great way to demonstrate ROI through your marketing strategy.
Pay Per Click
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Pay Per Click Advertising
PPC (Pay-Per-Click) advertising places your website at the top of Google’s search results for specific keywords or search terms that directly relate to your business, products, or services. Instead of waiting for organic rankings to grow over time, PPC allows you to gain instant visibility in front of users who are actively searching for what you offer. This makes it one of the most effective ways to drive highly targeted traffic to your website and generate leads or sales quickly.
One of the most crucial elements of Google Ads is keyword research. Choosing the right keywords determines when your ads appear, who sees them, and how relevant your traffic will be. Effective keyword research involves identifying search terms with strong intent, balancing search volume with competition, and avoiding irrelevant or costly keywords that won’t convert. When done correctly, keyword research ensures your ads reach the right audience at the right moment, helping you maximise return on investment while keeping ad spend under control.
Get your time back
Boost results
Bespoke strategy
Aligned approach
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How our pay per click strategists get results
The key with Google Ads is ongoing monitoring and optimisation. Our experts monitor your ads daily and weekly to optimise the campaign to meet your goals.
We will provide you with all the results and our monitoring activities in our monthly marketing meeting, during which you will receive a full report, an update and recommendations on the next steps.
If you have Google Ads currently running we can do an audit of your Google Ads Campaigns and provide recommendations to help improve their performance.
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Before You
Our Previous Results
Our paid search experts will create a bespoke strategy specific to your business. We will closely monitor the performance and optimise your campaign along the way to get the best results for you.
We have helped our clients achieve great results from Google Ad Management.
Below are results from our client, John Howe Turkeys. We developed a strategy, implemented and reported on a three-month Christmas digital campaign targeting their customer personas through email marketing, PPC set-up and management, and content creation.
20%
Increase in sales
(compared to previous year)
977
Customers
(Oct-Dec 2024)
18k
Website visitors
(Oct-Dec 2024)
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Our Clients In
Pay Per Click Advertising
Boost Membership and Buzz with a Hole-in-One Marketing Strategy
Canterbury Golf Club
215% Traffic and 20% Sales Boost with Content, Google Ads, and TikTok
Eyelash Excellence
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We’ve worked with Lydia and the IDO team on a variety of marketing drives, from our new website, to social media development, through to SEO, all with great success. Lydia brings ideas and enthusiasm to the process, and has allowed us to promote our company in greater ways than ever before. Highly professional and responsive, and transforms ideas into reality.
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Related Articles
Pay Per Click
What are Google Ads?
As a marketing agency, we often get asked questions like ‘How do I get my business to the top of a Google search?’ or ‘Should I be doing Google Ads?’
Getting Google Ads Results
How long will it take to see results from Google Ads? In this article we discuss how instant Google Ads results really are…