The Woodfire Kitchen
01
The Woodfire Kitchen
The Woodfire Kitchen is a family-friendly restaurant in the heart of Whitstable that specialises in authentic, wood-fired sourdough pizzas and Mediterranean-inspired sharing plates.
02
The Challenge
This new restaurant business in Whitstable wanted to create a strong brand that resonated with its audience. Running a restaurant meant there was little time to spend on the marketing side of the business, so they came to us for help…
03
The Solution
1
Branding
We started by creating a brand including a logo and brand guidelines for The Woodfire Kitchen, keeping in mind the seaside, fun and family aspect when designing. We then designed social media templates based on these guidelines to ensure consistent branding across their online presence.
2
Website:
We designed and developed The Woodfire Kitchen website to reflect the freshness and quality of their menu while keeping the user experience simple. The site features an online ordering system, allowing customers to choose between collection or delivery.
Some menu items include optional add-ons, making it straightforward for customers to customise their order with extra toppings or sides. The result is a fast, user-friendly ordering experience that supports both their customers and staff.
3
Content Day:
We built a library of high-impact assets that bring The Woodfire Kitchen’s brand to life across every digital touchpoint. We took full control of the planning and execution to maximise their budget, delivering a toolkit of photos and videos that showcase their fun nature and the dining experience.
What we prepare before:
- A Shot List
- A Moodboard
- A Timeline for the shoot
What content did we get:
- Photography
- Videoraphy
- B Roll
- Drone Footage
4
Infleuncer Event Campaign:
We helped with:
- An itinerary for the event
- Sourcing the influencers
- Creating the digital invite
- Sourcing goodie bags & branded merchandise
What were the results:
- 300% increase in reach
- 245% increase in profile visits
- 300% more web traffic directed from social media
- Their second busiest Saturday since opening
It’s fantastic to witness not only the event’s success but also the valuable relationships they’ve built with these local influencers.
The Results
KEY STATS
85%
Increase in followers in the last 6 months
183k
Social media views in the past 6 months
300%
Increase in website traffic after a single influencer event
04
TESTIMONIAL
“Their client service
is second to none.”
“We do Marketing have been our marketing agency though a number of our businesses. its only out last that we have now given full control over all aspects. My only regret is not doing it sooner. We couldn’t recommend this business enough. Their client service is second to none.
Their support is consistently outstanding, exceeding our expectations every time. Always there when we need them. They now deal with all our social, design and website needs.”
Natalie Hennessy
Owner
The Woodfire Kitchen
