1. Linkedin is testing a new top navigation bar
LinkedIn is testing a new app layout to improve its user experience. The new layout would place all of your navigation options at the top of the screen.
This means all your notifications would be up along the top of the screen instead of having some down the bottom and your inbox alerts up top. Moving them all to one place could make it much more convenient!
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2. Instagram will be downgrading video quality on less viewed clips
As usual, Instagram’s Head, Adam Mosseri, has been sharing his updates. In a recent Q and A, he explained how Instagram will begin to reduce the quality of Reel posts if they have not been viewed for a long period.
But don’t worry. If the platform can see that your reel is starting to get more engagement after the quality has been downgraded, it will then increase the quality again.
Mosseri said: “In general, we want to show the highest quality video we can when someone is watching a Story or Reel […] But if something isn’t watched for a long time, because the vast majority of views are in the beginning [after initial posting], we will move to a lower quality video, and then if it is watched again a lot, then re-render the higher quality video”
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3. How the TikTok algorithm works
With Tiktok becoming an increasingly popular social media platform, it’s more important than ever to know how its algorithms work, so here are some top things to think about when creating your content for the app:
- The more likes and comments a video has, the more likely a video is to be pushed out to a larger audience.
- Using trending audio can increase engagement and boost views by up to 30%.
- Use keywords in your captions.
- If your video has been watched all the way through, it is more likely to be ranked higher.
- Videos with faces and a good hook will help to keep people watching.
- Post at an optimised time; it is suggested that between 6 pm and 10 pm is best.
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4. Instagram is moving the location of story highlights
Instagram is now changing the location of its story highlights on your grid.
The highlights will no longer be located under your Instagram bio; however, they will now have their own section within your grid, similar to your reels.
Adam Mosseri, the head of Instagram, has said: “We’re trying to figure out a way to improve the profile and get more of the content above the fold, and simplify it […] You will still have control, you can still pin things, there’ll be a dedicated Highlights tab, but we don’t need to have pogs and squares and have it be all complicated and pushing everything down.”
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5. Linkedin has realised some top tips on short-form videos
It is clear to see that LinkedIn is currently pushing video content more on its platform, which comes as no surprise with the current success of Tiktok; the platform has released some tips on video creation; here’s what they have to say:
- Keep it short, vertical, and always use captions – Under 2 minutes is the optimum time, no less than 15 seconds.
- Your content doesn’t always have to be exclusive to LinkedIn – unlike other social media platforms, Linkedin does not penalise you for sharing the same you have already shared on different platforms.
- Include strong accompanying copy – it’s always best to summarise your key points within the caption, as this helps to provide context to your audience; aiming for a minimum of 50 words is recommended.
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