Social Media Trends for October 2024

30 October 2024

Written by Hannah O’Toole

Social Media Trends for October 2024

1. Vertical grid display on Instagram

You may have already seen this feature within your Instagram grid; however, they are now testing out a vertical grid display, meaning that your entire image will be displayed on your grid (1080 x 1350) as opposed to the previous square image (1080 x 1080) for many people this will be a relief as you will no longer have to worry about your image being cut off in your gird view!

Adam Mosseri, the chief of Instagram, explained – “We’re actually testing a vertical grid, for those of you who haven’t seen it yet, for your profile, instead of squares. Now, squares are from way back in the day when you could only upload square photos to Instagram. And I know this can be annoying for some of you who really spend a lot of time curating and making sure everything lines up, but I would really like to do better by the content [creators of] today.”

Source: Click here

2. Linkedin allows you to edit scheduled posts

After many years, Linkedin has finally added a feature which allows you to edit scheduled posts.

We’ve all been in a situation where you go to read over a post scheduled and spot a slight mistake or realise you have missed out on an essential part of your caption.

With this new update, you can save significant time when needing to fix these mistakes!

Source: Click here

Social Media Trends for October 2024
Social Media Trends for October 2024

3. LinkedIn Removes Its Top Voice Badges for Collaborative Articles

LinkedIn has announced the retirement of ‘Top Voice’ badges for Collaborative Articles. This move may impact user engagement with the platform’s AI-driven content initiative, launched back in March 2023.

LinkedIn stated, “Since the launch, we’ve seen more and more people coming together to share their insights and learn from each other through collaborative articles. With this growth, we’re also hearing more feedback from our community. We’ve learned that it is challenging to maintain the highest quality standards for our Community Top Voice badges, as they are currently awarded automatically to contributors, and not manually awarded by our team.”

Source: Click here

4. TikTok Updates Search Ads Campaigns with Keyword Targeting

Last year, TikTok introduced a ‘Search Ads Toggle’ for ad campaigns. This feature allowed ads to appear in relevant search results.

However, this meant that the toggle was only a placement and not a separate ad option. Advertisers could switch it on to have ads appear in related searches but couldn’t target specific keywords.

TikTok’s updated search ads appear the same in the app; however, this has allowed for more control on the advertiser end.

Source: Click here

AI In Marketing
Social Media Trends for October 2024

5. Instagram Launches New Profile Cards

Instagram’s new profile cards are here!

After a successful trial with Instagram creators, these digital flip cards are now available to everyone.

They are customisable, allowing you to create a personalised profile overview.

To find them, go to ‘share profile’, and then you can scan the QR code or explore the profile overview to connect instantly.

Source: Click here

Written by Hannah O’Toole

Social Media Marketing Manager

Her day-to-day role at We Do Marketing consists of Social Media Management, Content Creation, Campaign Generation and Digital Marketing. She has worked in Marketing for the past 14 years, in many different countries and across a variety of industries. She has gained broad knowledge in all aspects of Marketing, from long term strategy and marketing plan to social media campaigns and content creation.

Written by
Hannah O’Toole

Social Media Marketing Manager

Her day-to-day role at We Do Marketing consists of Social Media Management, Content Creation, Campaign Generation and Digital Marketing. She has worked in Marketing for the past 14 years, in many different countries and across a variety of industries. She has gained broad knowledge in all aspects of Marketing, from long term strategy and marketing plan to social media campaigns and content creation.