1. Instagram chief shares tips on how to improve content performance
Instagram chief Adam Mosseri shared some tips on how you can improve your Instagram reach. Mosseri lets his followers know that reposting your content in different format types will help increase your reach, such as posting your reels as a story.
The second tip shared by the Instagram chief was to receive better performance on your collaboration posts. The best way to share content is for the account with the larger following to send the collaboration request.
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2. LinkedIn launches in-feed video carousels
LinkedIn’s new in-feed video carousels bring you a curated collection of videos directly in your feed.
These aren’t just random clips; an algorithm tailors them to your interests and activity on the platform. Your network, engagement, and profile help us deliver content that resonates with you. Tap on a video to dive into a full-screen, vertical experience similar to TikTok. This is part of LinkedIn’s ongoing effort to bring more engaging and modern content to the platform.
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3. Meta has released a 10-page playbook to help improve the performance of your reels
Meta has released a new 10-page guide, “Reels Performance Playbook,” packed with tips for creating successful Reels. Learn about effective composition, trending topics, storytelling techniques, performance metrics, and more.
The playbook covers:
- The language of reels
- Creative elements
- Story types
- How to use reels in your next campaign
To find out more, download the playbook here
4. TikTok publishes guide to 2024 holiday marketing
TikTok’s got your holiday marketing covered!
The video-based social media platform has released a new guide packed with tips, insights, and data to help you crush the EU holiday market. From shopping plans to peak inspiration times, this guide’s got everything you need to make your campaign a hit.
5. Meta adds labels to business chats in messenger
Messenger is clarifying business chat privacy. Business chats now have a “Business Chat” label and a “Business chats and Your privacy” link.
This highlights that business chats are not end-to-end encrypted, unlike personal chats. Meta wants users to understand that their information in business chats can be shared with the business and used for marketing purposes.
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