Social Media Updates For April

25 April 2025

Written by Hannah O’Toole

1: “OG Facebook” Returns? Meta Launches Revamped Friends Tab

Big news for Facebook users! The platform is returning to its core mission: connecting you with the people who matter most. Say hello to a revamped friends-focused tab to ignite more interaction with your inner circle.

Launched on March 27th for users in the U.S. and Canada, this dedicated space brings together all the updates from your friends – their posts, Stories, and Reels – in one easy-to-access feed. Plus, you’ll find handy birthday reminders, quick access to friend requests, and a live view of who’s online.

Think of it as a deliberate shift towards meaningful connections, offering a welcome alternative to the algorithm-driven content that’s been increasingly populating your main feed.

Source: https://www.socialmediatoday.com/news/facebook-udpated-friends-only-content-feed-tab-og/743758/

Social Media Updates
Social Media Updates

2: Instagram Introduces “Re-Posts” to Boost Content

Get ready for a potential shake-up in your Instagram feed! A quietly updated description of “re-posts” suggests that content you share within the app might be featured directly in your followers’ feeds. This seemingly minor tweak could have significant implications for visibility.

As explained by Roizman: “Before, you could only share someone else’s content to stories. Now, when you tap the repost icon under a post or reel, you can add your own text and it’ll show up in your followers’ feeds like a regular post.”

Source: https://www.socialmediatoday.com/news/instagram-adds-reposts-reshare-reach/743776/

3: Sprout Social Has Reveled The Best Times To Share On Social Media For 2025

Optimum posting times for Facebook:

Mon & Tue – 9 am to 12 pm
Wed – 8 to 11 am & 3–5 pm
Thur – 8 am –12 pm
Fri & Sat – 9–10 am
Sun – 8 am –1 pm

Social Media Updates
Social Media Updates

Optimum posting times for Instagram:

Mon & Wed – 10 am–4 pm
Tues – 10am –2 pm
Thurs – 10am–3 pm
Fri – 11 am – 2 pm
Sat – 9 am –4 pm
Sun – 10 am –12pm & 3 pm

Optimum posting times for Linkedin:

Mon – 10 am –1 pm
Tue – 10 am
Wed – 10–11 am
Thur – 9 am–1 pm
Fri – 10 am
Sat – 9 am
Sun – 7 am–5 pm

Source – https://sproutsocial.com/insights/best-times-to-post-on-social-media/

Social Media Updates
Social Media Updates

4: Mixed-Size Carousels are BACK & Boostable on Instagram!

Remember when Instagram let you mix image sizes in carousels but took it away because you couldn’t boost them? Well, good news! Instagram has brought back the ability to use various image sizes within a single carousel post, and now you can boost them!

TIP: Remember that your first image is crucial for grabbing attention when creating these eye-catching carousels. Aim for a 4:5 ratio for that initial slide, as that’s how it will appear on your main grid.

5: LinkedIn Profile Buttons Get Calendly Integration

Level up your LinkedIn game! LinkedIn has teamed up with Calendly to bring Premium users a powerful new feature: a customisable “Book an Appointment” button on your profile!

Imagine visitors instantly booking a slot in your Calendly – no more back-and-forth! LinkedIn reports that their custom CTA buttons (introduced in 2023) are already boosting engagement, and this Calendly integration is set to make generating leads even smoother.

Source: https://www.socialmediatoday.com/news/linkedin-adds-calendly-integration-custom-profile-cta-buttons/743152/

Social Media Updates

Written by Hannah O’Toole

Social Media Marketing Manager

Her day-to-day role at We Do Marketing consists of Social Media Management, Content Creation, Campaign Generation and Digital Marketing. She has worked in Marketing for the past 14 years, in many different countries and across a variety of industries. She has gained broad knowledge in all aspects of Marketing, from long term strategy and marketing plan to social media campaigns and content creation.

Written by
Hannah O’Toole

Social Media Marketing Manager

Her day-to-day role at We Do Marketing consists of Social Media Management, Content Creation, Campaign Generation and Digital Marketing. She has worked in Marketing for the past 14 years, in many different countries and across a variety of industries. She has gained broad knowledge in all aspects of Marketing, from long term strategy and marketing plan to social media campaigns and content creation.