1. Instagram Collaboration Posts
Instagram Collabs are posts that appear simultaneously on two different accounts’ feeds or reels, featuring both users as authors. These collaborative posts share performance metrics like likes, comments and shares. To create a Collab, one user generates the content and invites another to join as a collaborator. Once accepted, the post is visible on both users’ profiles.
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2. Instagram’s restrictions with promoting carousels
Last month, Instagram introduced a new feature that enables users to upload carousel collections of images in various sizes. This provides more flexibility for creating carousel posts within the app.
However, users have found that posts cannot be promoted if they include a full-screen aspect ratio image in this updated format.
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3. Universal Music had announced a new licensing deal with Meta
Universal Music Group (UMG) has announced an update to its music licensing agreement with Meta, paving the way for Meta to incorporate UMG artists’ music into a wider range of products and features. The initial agreement, established in 2017, was a pioneering move in the industry and led to the development of popular music stickers within Meta’s apps.
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4. Eventbrite Partners with TikTok
Eventbrite and TikTok have partnered, allowing creators to promote and sell tickets directly within TikTok videos. This integration provides seamless access to event details and purchasing options, making it easier to reach wider audiences and drive ticket sales.
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5. LinkedIn now allows company page verification.
Last year, LinkedIn introduced verification for individual users. Now, the platform verifies the company page, allowing brands to build trust on the app.
For example, approved company pages will now feature a grey verification tick, indicating that the company has passed LinkedIn’s checks for identity and authenticity, covering various parameters.
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