Updating your SEO across your website is key to keeping your website’s performance on search engines consistent. And it can greatly increase the chances of improving your website’s performance.
Below, we will break down some elements of SEO and how often you should update parts of your website.
- Keywords
- Content
- On-Page SEO
- Page Loading Speed
Updating Keywords:
Keywords are just one of the key aspects of SEO that can help increase your organic traffic through Google and other popular search engines.
Optimising a website and improving keyword rankings is very time-consuming.
This brings up the question: Why would I update my keywords if I’ve worked hard to get them to the ranking they currently have?
The answer to this is simple. Trends evolve and so should your website. If a better, more popular, and more appropriate keyword comes along, using that keyword can open up your website to new organic traffic, that is more in line with your target audience.
How often should you update keywords for SEO?
When you discover new keywords that gives you more opportunity to increase organic users that align with your target audience.
Updating SEO: Content
Google loves fresh/new content. So regularly adding more content to your website can be very beneficial for SEO.
When you are looking to add more content and copy, consider these points first:
- Shall I add new content to an existing page?
- Shall I add new content to a new blog?
- Can I improve the content that my website currently has?
- Shall I add a new page and write new content to focus on a specific keyword?
The answer to all of those questions is yes.
You need to consistently add new content and improve your current content. Your website should not only evolve and change, but it should expand.
Search engines love websites with lots of high-quality content
How often should you update content for SEO?
When you see an opportunity to add quality content to any area of your website, that your target audience would find useful and insightful.
Updating On-Page SEO:
On-page SEO is all about the techniques, guidelines, and approaches applied directly to your website to improve its search engine ranking. This includes the use of keywords, content components such as titles, meta titles, and the regular updating of content.
There are so many different elements to SEO, and all of them need to be updated in order to improve your website’s performance with Google and other search engines.
When it comes to knowing when to update these different elements, there are a few things you can look out for:
- A drop in the amount of users that are finding your website organically
- Your rankings have dropped, and your competitors’ sites are now ranking higher than yours
How often should you update your on-page SEO?
Although rankings for keywords can fluctuate, a drop in rankings can be a good indicator of when you need to update your on-page SEO. So try refreshing your metadata, image alt descriptions, and H1 & H2 titles.
Updating SEO: Page Loading Speed
The speed at which your website loads is very important when it comes to SEO.
If a website is slow, users may not use it. That also means that your slow website could decrease the amount of returning visitors. Most search engines are aware when users visit a site and almost instantly return to the search results page. This can indicate to search engines that your website wasn’t useful to the user, and this can affect your keyword rankings.
Here are a few techniques you can use to increase the speed of your website:
- Change all images on your site to the WEBP image format
- Make sure all images have specified sizes
- Implement a lazy load feature (this only loads images when they are scrolled down to)
- Minimise your CSS and Javascript code (this compresses the code to make it take up less memory)
- Delete any unused CSS or Javascript code
How often should you check your page loading speed?
Average engagement time, which is a metric measured through Google Analytics, allows you to measure how long a user uses your website for. If your average engagement time is getting less and less over time, it may be caused by users trying to use your site, but quitting, because it isn’t loading quickly enough.
So, how often should you be updating seo?
Well, there is no definitive answer. SEO has a wide range of aspects, that all need updating at different times and for different reasons. Google and other search engines like websites when they are constantly updating, adding fresh content, improving keyword density, and much more.
Your website should be consistently evolving.
