Watkins

Watkins are a leading London and South-East M&E Contractor, with over 60 years of experience in the industry. They deliver integrated end-to-end building services to the construction industry in London and the South East.

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The Challenge

The fast-growing company have gone from strength to strength over the last 60 years and were previously using an internal resource to support their marketing.

Watkins were recommended We Do Marketing to help maintain a level of consistency while their internal marketing resource went on maternity leave, but also to develop and implement a fresh marketing strategy with clear direction to achieve their business goals.

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The Solution

1 Discovery Session

We started with a detailed discovery session to get a clear understanding of their marketing goals and what they want to achieve. We talked about who their target audience are, what kind of people or businesses they’re trying to reach, and what challenges those customers might face.

Take a look at what Marc, Watkins’ Group Services Director, had to say about working with We Do Marketing:

2 Strategic Marketing Plan

We have developed an all encompassing marketing strategy and a rolling 6 month marketing plan with regular meetings with the senior management team.

Acting as Watkins’ Marketing Manager, we work closely with the team to deliver the following:

Marketing Strategy and Plan
Website Development and Ongoing Management
Social Media Management
Graphic Design
Content & PR Management
Email Marketing
Monthly Report and Review

Since hitting the ground running at the beginning of the engagement, the We Do Marketing team have been an integral part of the Watkins team and now work alongside the internal marketing resource to further drive and deliver new and innovative ideas.

3 Graphic Design

Below are some examples of graphic design work we have carried out for Watkins.

4 Growing Watkins’ Sister Brands

We work with Watkins to help launch and promote their sister companies, Watkins Academy and Watkins FM Solutions with individual marketing plans and tailored messaging.

We continue to have a great working relationship with Watkins acting as their outsourced Marketing Manager.