01
Red Button
Telecare
Red Button is a telecare personal alarm provider for the elderly, disabled and vulnerable. Their mission is to provide you and your loved ones with peace of mind 24/7.
RESULTS
Past 12 Months
261k
Page Views on
Facebook & Instagram
5.5k
Link Clicks on
Facebook & Instagram
1.2k
Content Interactions on
Facebook & Instagram
02
The Challenge
Following a successful relationship with their sister company, Red Alert, we were approached to support with the launch of a raising the profile of the sister company – Red Button Telecare.
We supported the team again in 2025 to help them to grow their digital presence, reactivate dormant subscribers, and drive significant sales growth during the competitive Q4 festive period. With no internal marketing skills or resources, Red Button needed a trusted team that could quickly and efficiently develop and launch a new brand in the competitive consumer market.
Since launching the business, we have continued to work with Red Button for the past 2 years to deliver:
- Marketing Strategy
- Website Support
- Graphic Design
- Photography & Video Management
- Monthly SEO Articles
- Email Marketing
- Social Media Management
- Social Media Advertising
03
The Solution
1
Marketing Strategy
It all starts with Marketing Strategy. Our partnership with Red Button Telecare is built on a foundation of marketing planning. By aligning our strategic roadmap directly with Red Button’s overarching business goals, we ensure that every piece of content, digital ad, and outreach effort serves a specific purpose
2
Social Media Management
Red Button Telecare’s social media strategy focuses on educational awareness and authentic advocacy. We lead with brand awareness campaigns that highlight the vital importance of their services, but we anchor that awareness in the lived experiences of existing clients. By integrating positive testimonials, it ensures that social media is not just a broadcasting tool, but a trust-building platform that reinforces the brand’s mission.
3
Social Media Advertising
To maximise the effectiveness of Red Button Telecare’s paid social presence, we implemented social media advertising on a monthly basis. We segment their audience and design ad creatives that speak directly to their audience, delivering a more tailored experience to their target audience.
4
Email Marketing
Alongside social media management and advertising, we manage a targeted email marketing strategy specifically designed to generate high-quality feedback through reviews.io. We develop clear, engaging emails that encourage authentic reviews, ensuring that every new success story is captured and showcased.
5
Articles
Each month, we produce topical, SEO-friendly articles for Red Button Telecare that serve as a valuable resource for their community. These pieces are strategically designed to balance educational insights with search engine visibility, ensuring the brand remains both helpful to its readers and easy to find online.
04
TESTIMONIAL
“Maximise our social media presence”
“The team have been working closely with us, over the past two years, not only to maximise our social media presence, but to better educate us on those ‘best practice’ ideals, to ensure we effectively and efficiently exploit all facets of our own industry expertise, to align with the perfect marketing media.”
Dino Peters
Red Button Telecare
