01
RS French Ltd
RS French is a family-owned and operated business with over 45 years of experience in transport, specialist lifts and welfare solutions, setting the standard for reliability, innovation, and exceptional service.
KEY STATS
50.1k
Total Social Media Views
+77%
New Website Visitors compared to the previous year
02
The Challenge
RS French engaged us to strengthen their online presence and modernise their brand, with particular emphasis on clearly identifying their different service areas, separating transport services from welfare and container hire, and delivering a consistent brand experience across both online and offline platforms. We started with The Bigger Picture process with them. We continue to work with them to deliver our Full Marketing Manager Service.
Since then we delivered:
- Design & Build A New 55 Page Website
- Exhibition Planning & Implementation
- Brochure Design
Full Marketing Manager Service:
- Social Media Management
- Content days: videography and photography
- SEO Support
- Articles & Case studies
03
The Solution
1
Design & Build A New 55 Page Website
We designed and built a modern, user-focused 55-page website that clearly signposted RS French’s different service areas. The new site improved navigation, strengthened brand clarity, and provides a seamless experience for users across desktop and mobile devices. It also featured several new pages including a sustainable products sections and project case studies.
Key Results: Month on month after launch
+106%
Active Website Visitors
+123%
New Website Users
+108%
Average Engagement Time
2
Exhibition Planning & Implementation
We planned and delivered a standout exhibition presence aligned with RS French’s refreshed brand, ensuring strong visual impact and clear service messaging. We also planned and executed an engaging attraction for the stand. This featured a fully branded ice cream freezer, branded deck chairs, and bespoke ice cream wafers, creating a memorable experience that drew visitors in while clearly communicating RS French’s services and brand personality.
3
Brochure Design
We created a professionally designed brochure that clearly communicated RS French’s range of services. The brochure reinforced the brand identity while allowing individual service areas to stand out, supporting both sales activity and customer understanding.
4
Social Media Management
We implement a strategic social media plan aligned with agreed content pillars, ensuring a consistent and purposeful presence across platforms. New, branded social media templates were designed, and we tailor their content every month with platform-specific messaging to engage different audiences effectively while reinforcing RS French’s refreshed brand identity. We continue to provide social media management.
Key Results: Year on year
+73%
LinkedIn followers year on year
+357%
Instagram Profile Visits
+180%
Instagram Account Reach
5
SEO Support
We provide ongoing SEO support to improve search visibility and ensure RS French’s services are easily found online. This includes optimising content, structure, schema, and keywords to support long-term organic growth.
6
Quarterly Content Days
To support RS French in maintaining a dominant online presence, we plan and manage a strategic Content Day every quarter. This begins with meticulous pre-production planning, where we align their content goals with their upcoming projects. During the shoot, our content creator captures a diverse mix of high-definition assets, including ground-level action shots and sweeping drone footage to highlight the sheer scale of their operations.
After the content day, we manage the roll-out phase ensuring that every piece of content is repurposed for maximum reach across all platforms including website and social media platforms.
